Friday, January 11, 2008
By: Ann Marie Rubertone
1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very small cost.
2. No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach. Your customers tune out after awhile if you toot only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don't be arbitrary about your selection of a variety of marketing ploys. Plan carefully. Get feedback from customers and adapt your efforts accordingly.
3. Use buddy marketing to promote your business.?For example, if you send out brochures, you could include a leaflet and/or business card of another business, which had agreed to do the same for you. This gives you the chance to reach a whole new pool of potential customers.
4. Answer Your Phone Differently.?Try announcing a special offer when you answer the phone. For example you could say, "Good morning, this is Ann Marie with Check It Out; ask me about my special marketing offer." The caller is compelled to ask about the offer. Sure, many companies have recorded messages that play when you're tied up in a queue, but who do you know that has a live message? I certainly haven't heard of anyone. Make sure your offer is aggressive and increase your caller's urgency by including a not-so-distant expiration date.
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Friday, June 29, 2007
Make your customer addicted
Once upon a time, there was a company has acquired new product distributorship. The product is stove that using gas. However, during the time, nobody know about this product and they don't see the advantage of using gas stove to cook. Even though, the boss has spent a lot in advertisement and promotion activities to explain the benefit of using gas stove, the sales still very bad. The company was facing bankruptcy.
One day, this boss suddenly have an idea. He let his employees go to all the people in the town and give them free gas stove to use. Meaning, all stove are were free to give them. All the employees thought this boss must be crazy. However, they still have to follow instruction.
All the residents have heard about this news. They were very happy and called the company to get a free stove.
During the time, people still using woods to cook. When they got the gas stove, the housewives were noticing the wonderful benefits of using the gas stove very soon. They loved the stove so much.
Very soon, their gas was used out. Then, they have to go market and buy gas supply. Even though the price of the gas was quite high, the housewives already could not cook without the gas stove. So, they have to buy the gas supply.
Later on, when the stove was spoilt after some times, all the housewives have to go to the shop and replace with a new gas stove. But this time, they have to pay for it.
PS: In the process of marketing, even though we are in tough situation, we still have to think a different and new marketing idea. Think how to market to customer so that they will start from trying, experiencing our product, and then gain confidence and dependant on our product. This is a good direction for marketer to consider in their marketing strategy.
Saturday, June 23, 2007
ADVERTISING THROUGH POLITICAL CELEBRITYThere was a President whose hobby was riding bicycle will visit Alvin's country.Alvin was running a business of bicycle manufacturing. He heard about the newsof this President coming to his country. This President stayed in Alvin'scountry before as an embassy. During staying in Alvin's country, he was alwayswent out on the street with his bicycle. This is the President's no 1 hobby.
Alvin knew about this. Hence, he grabbed this chance by specially designing two new bicycle designs. After that he asked the help of ministry of diplomacy to give this 2 new design bicycles to the President and his wife as a present and appreciation of his arrival.When the President received this two bicycles, he was very happy and keeppraising," Very good, very good! I like it!"
At this moment, many reporters from different medias have taken the photos of this President riding on the bicycle. The next day, all the newspaper and media has reported extensively about this President was so happy to receive the bicycle.This issue immediately become the hottest news and created a fashion to buy the"The President's Bicycle". In addition, there are many orders from different countries oversea.
Sometimes, businessman has to be aware of politics news and environment also. Famous government officers are always very good effective advertising stars. A true experienced entrepreneur or businessman will always know how to leverage by participating in government related activities to promote or advertise their product and services.