Setup An Advertisement Board

Setup An Advertisement Board

Every morning 7 am, there was a middle aged nicely dressed man appear standing right at the junction of the road. This had happened for continuous 10 days.

Everyday, he was holding a stopwatch in his hand. He is either observing all the pedestrian passing by the junction, or thinking something in his mind. Other than that, he seemed writing some records on a paper.

The people nearby were wondering what is this man doing and why he is doing this.

After one week plus later, this man again appeared at the junction. He was busying instructing many staff setting up a big advertisement board. He told those staffs the exact position and direction how the advertisement board should be fixed.

Meanwhile, many people around came to see them setting up the advertisement board.

One of the audience asked this man:" I have been seeing you standing here for more than 10 days continuously at 7am exactly every morning. Is this because of this advertisement board?"

This man replied with a smile that:"Yes! Everyday I came here at the same time and record down how many pedestrian will pass by this junction. At the same time, I observed them about where and when their sight will fall at and estimated their status of living and purchasing level...."

This audience continuously asked again:" Wow, you are so serious about your job, is this advertisement expense very high?"

This man replied that," hmm..., quite ok "

After the advertisement board was ready, the media there reported that this advertisement board was designed and setup by a well known foreign advertising company.

PS: Instead of always exaggerate and creating surprising effect through marketing activities, why not focusing more effort in doing some practical market research, including investigating customer in many aspect, accurately calculating the marketing expense, considering all the possible problem may appear. This may produce a good practical marketing with lower cost.